Happy Boss’s Day to our leading lady, Madison! As a Morehead City native, she’s grown with Big Rock for almost a decade — starting as an intern in 2015 and rising to Executive Director in 2021. From expanding our retail to running the KWLA Tournament, to working directly with sponsors & participants, her passion has been key to the tournament’s success! We’re so lucky to have her at the helm! 🛥️

We’re halfway through the @ejwoutdoors Wahoo Challenge 🏆 Current Standings: 🥇 SANDIA — 48.8lb. 🥈 JACK EM UP — 48.7lb. 🥉 PEGGY — 47.4lb. 18/41 boats are eligible to fish Thursday & Friday — could we see a leaderboard shakeup?! 🎣

Fall fishing out of MHC >> Over 4️⃣0️⃣ billfish released this weekend by our local fleet 👉🏼 Check out @cjh0lbrook for some awesome videos of the boats running in 📸🔥

Investing in excellence 📚 Carteret County Schools are ranked among the top in the North Carolina, and the Big Rock Foundation is proud to support their continued success. 👉🏼 To date, we’ve donated over $1.5 million, benefiting 18 schools and approximately 8,000 students!! The Big Rock Teaching Fellow Grant with @ccpsfoundation is helping local students earn their degrees and return to teach, ensuring our schools and community thrive 🧑🏽‍🏫 Together, we’re building a brighter future 💙 Click the link in our bio to learn how you can support the Big Rock Foundation!

It’s OFFICIALLY sweatshirt season 🍂 Stay comfy and cute in our NEW Ladies Color Box Crewneck, available online + in-store. #bigrocktournament Link in bio to shop online 📲

Big Rock isn’t the only competition our team enjoys 😏🎣 Watch them compete for the Big Rock Jeopardy WIN 🏆 TELL US 🗣️ how many questions did you get right? #bigrocktournament #bigrock #jeopardy

The bites still hot in Fisherman’s Paradise ⬇️ — LABRADOR released 2️⃣ Blue Marlin & 9️⃣ Sailfish — MARSH MADNESS released 1️⃣0️⃣ Sailfish — CONTINGENSEA released 1️⃣ Blue Marlin & 7️⃣ Sailfish Who’d we miss? 💬👇🏼

From the mountains to the sea, we’re all Carolinians. 💙 The Morehead City Fire Department has compiled 32 pallets of supplies for the victims of Hurricane Helene in western NC — including some brand new @ejwoutdoors and Big Rock gear 💪🏼 Many thanks to the incredible support and donations from our community 🙌🏼 Prayers for safety for all of those involved in recovering & rebuilding WNC 🌄 ** MCFD is no longer accepting donations at this time as they are preparing to head west tomorrow ** 🎥: @courtbmattar

SALE SALE SALE ➡️ You don’t want to miss this DEAL! All shorts are now $25! Shop online + in-store to stock up while you can. #bigrocktournament Link in bio to shop online 📲

THIS WEEKEND @ncseafoodfest is taking over Morehead City 🍤🎟️🎡 We’re diving into the best bites in town 🍤🌽 AND we’ll be selling $10 Big Rock t-shirts while supplies last! 🙌🏼 Don’t miss out — What’s your must see at the Seafood Festival!?

LADIES ✨ Get this new arrival NOW or regret it LATER! Shop our Ladies Lure Boxy Tee, available in THREE COLORS, online + in-store. #bigrocktournament Link in bio to shop online 📲

October fishing is off to a solid start 👍🏽 DUE SOUTH 2️⃣2️⃣ Sails LABRADOR 2️⃣1️⃣ Sails GOOMBAY 1️⃣4️⃣ Sails The Blue Marlin are still hanging around but there’s nothing like releasing double digit sails! Get in on the action 👉🏼 Book a charter with some of the finest in the fleet on Morehead City’s Waterfront @due_south_sport_fishing @labradorsportfishing @billcollectorcharters @sensation_sport_fishing @the_general_sportfishing @dancinoutlawcharters @thebuyout.sportfishing @breakwaterchartersnc @ramblinmancharters @offshoreoutlaw @legacy_fishing_charters @islandgirlcharter @reelebugging @reelaxcharters